“We love feet”

Problem statement

  • Showcase products, while maintaining brand image
  • Maintain the ‘small shop’ appeal and great customer service
  • Focus on quality over quantity


  • Locate specific hand picked products
  • A single page for each product which can be linked to directly
  • Efficiency on purchasing products
  • Clear directions of the user’s choice
  • Allow customers to shop with filters
  • Mid-fidelity Prototype
  • Sitemap
  • Personas
  • Wireframes based on the specific user flow and scenarios you chose
  • Global elements, such as navigation
  • Common elements, such as breadcrumbs
  • Custom elements, such as pricing, buttons, sizing

Design process

The Double Diamond Design Process

Competitive research

Card sorting

  • Create hi-fi prototype
  • Establish color palette and new typography
  • Add 360 videos on PDP
  • Improve page load time
  • Test, test & test a bit more




Junior UX/UI Designer Clinical fitness trainer Professional dancer 👩‍💻💃🏋️‍♀️🧘‍♀️

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

My year as design intern at uppercase

Let me know you updated the rules

This is how the modern Lamborghini Countach looks like

Pathfinder: A prototype

Comprehensive Guide to the Montevideo Startup & Tech Scene

How to build a killer portfolio as a junior designer.

How to Improve Website Conversion Rates and UX Using Hotjar?

CSS Design: A Messy Work of Art

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Eleftheria Anastasiadou

Eleftheria Anastasiadou

Junior UX/UI Designer Clinical fitness trainer Professional dancer 👩‍💻💃🏋️‍♀️🧘‍♀️

More from Medium

On Grief and Public Spaces

Welcome Back

Essay on the article “The Normal Life” by Mara

Why is Gender Equality Crucial in Nowadays Society?