“We love feet”

Problem statement

  • Showcase products, while maintaining brand image
  • Maintain the ‘small shop’ appeal and great customer service
  • Focus on quality over quantity

Goal

  • Locate specific hand picked products
  • A single page for each product which can be linked to directly
  • Efficiency on purchasing products
  • Clear directions of the user’s choice
  • Allow customers to shop with filters
  • Mid-fidelity Prototype
  • Sitemap
  • Personas
  • Wireframes based on the specific user flow and scenarios you chose
  • Global elements, such as navigation
  • Common elements, such as breadcrumbs
  • Custom elements, such as pricing, buttons, sizing

Design process

The Double Diamond Design Process

Competitive research

Card sorting

  • Create hi-fi prototype
  • Establish color palette and new typography
  • Add 360 videos on PDP
  • Improve page load time
  • Test, test & test a bit more

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Junior UX/UI Designer Clinical fitness trainer Professional dancer 👩‍💻💃🏋️‍♀️🧘‍♀️

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Eleftheria Anastasiadou

Eleftheria Anastasiadou

Junior UX/UI Designer Clinical fitness trainer Professional dancer 👩‍💻💃🏋️‍♀️🧘‍♀️

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